Privacy Policy

500Gallons, Inc. ("500Gallons", "we", "our" or "us") provides this Privacy Policy to inform you of our policies and procedures regarding the collection, use and disclosure of personal information we receive from users of www.500Gallons.com (the "Site"). This Privacy Policy applies only to information that you provide to us through the Site. This Privacy Policy may be updated from time to time. We may update this Privacy Policy to reflect changes to our information practices. We encourage you to periodically review this page for the latest information on our privacy practices. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Terms of Service.

By accepting the Privacy Policy in registration or by visiting and using the Site, you expressly consent to our collection, use and disclosure of your personal information in accordance with this Privacy Policy. This Privacy Policy is incorporated into and subject to our Terms of Service.

Information Collection and Usage

Our primary purpose in collecting personal information from you is to provide you with a safe, smooth, efficient, and customized experience. This allows us to provide services, content and features that most likely meet your needs, to administer your use of the Site, and to customize our service to make your experience safer and easier (together, "Service"). We only collect personal information about you that we consider necessary for achieving this purpose.

The types of personally identifiable information that may be collected by 500Gallons through the Site include, without limitation: username to login, password, contact name, e-mail address, contact phone number, your business name, address and website ("Personal Information"). We collect information about your business operation (e.g. without limitation, number of days business is operational in a year or whether you own or rent the building) ("Operational Information"). 500Gallons will not collect any personally identifiable information about you unless you provide it to us voluntarily. We also collect other information that you provide as part of registration (e.g., without limitation, zip code (on its own) or demographic information) ("Non-Identifying Information").

When you visit the Site, whether as a registered or a non-registered user just browsing, we automatically record information that your browser sends whenever you visit a website ("Log Data"). This may include information such as your computer's Internet Protocol ("IP") address, browser type or the webpage you were visiting before you came to our Site or the webpage you next go to, pages of our Site that you visit, the time spent on those pages, information you search for on our Site, access times and dates, and other statistics. We use this information to monitor and analyze use of the Site, the Service and for the Site's technical administration, to increase our Site's functionality and user-friendliness, and to better tailor our Site to our visitors' needs. We also use this information to verify that visitors to the Site meet the criteria required to process their requests. We do not treat Log Data as Personal Information or use it in association with other Personal Information, though we may aggregate, analyze and evaluate such information for the same purposes as stated above regarding other Non-Identifying Information.

We may use Personal Information to contact you about programs, products, features or services in which we believe you may be interested (such as future promotional materials), or for other purposes disclosed from time to time. We also may use your personally identifiable information to contact you regarding your use of our Site or changes to our Privacy Policy, Terms of Service, or other policies or terms that affect you and your use of our Site and Service.


Like many websites, we use "cookies" to collect information. A cookie is a small data file that we transfer to your computer's hard disk for record-keeping purposes. We use cookies for two purposes. First, we utilize persistent cookies to save your login information for future logins to the Site. Second, we utilize session ID cookies to enable certain features of the Site, to better understand how you interact with the Site and to monitor aggregate usage by 500Gallons users and web traffic routing on the Site. Unlike persistent cookies, session cookies are deleted from your computer when you log off from the Site and Service and then close your browser. Third party advertisers on the Site may also place or read cookies on your browser. You can instruct your browser, by changing its options, to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit. If you do not accept cookies, however, you may not be able to use all portions of the Site or all functionality of the Service.

Web Beacons

Our Site may contain electronic images known as Web beacons (sometimes called single-pixel gifs) and are used along with cookies to compile aggregated statistics to analyze how our Site is used and may be used in some of our emails to let us know which emails and links have been opened by recipients. This allows us to gauge the effectiveness of our customer communications and marketing campaigns.

Links to Other Web Sites

Our Site includes links to other Web sites whose privacy practices may differ from those of 500Gallons. If you submit personal information to any of those sites, your information is governed by their privacy statements. We encourage you to carefully read the privacy statement of any Web site you visit.

Social Networking

We maintain accounts with social networking sites such as Facebook and Twitter. If you choose to add us as a friend on Facebook, to follow our Twitter account or to follow us on any other social networking site, we may receive information about you including your name, your profile picture, your email address, your gender, your birthday, your user ID, any comments that you choose to make on the site and any other information that you provide on the site. We may use the information we receive from you or that we obtain through your use of the site to send you promotional materials and to communicate with you concerning our sites.

We may permit third party services available through our Site like, without limitation, Facebook's "Like" or Twitter’s "Tweet" feature, to run on the Marketing Page generated by our registered users. This feature not only allows you to "like" the Marketing Pages found on our Site, but also may be used to link particular Marketing Pages with other Facebook users that have indicated that they "like" that Marketing Page. Other Facebook users that like the same Marketing Page as you may be able to see that you also like the same Marketing Page. The actual information that we may obtain from the Facebook system will depend on what privacy settings selections you have made on Facebook.com, but may include your name, gender, Facebook picture, email, birthday, the identity of your friends, your user name, networks you are involved in, your friends likes and your likes, as well as your Facebook music, TV, books, quotes, and status updates. We may also obtain the identity of your Facebook friends and others using Facebook may also be able to see your likes. Finally, by "liking" a Marketing Page found on our Site, you consent to allow us and the registered user who generated the page to use that information in either commercial or non-commercial ways, including but not limited to advertising or marketing.

If you have an account with a third party service that has features available on our Site, such as Facebook, and you later terminate your account with the third party service, we may retain information about you that we obtained through your use of the third party service and we may continue to use your information to send your promotional materials or to communicate with you about our Site.

My Actions and Discounts

As a feature of our Site, you may have the ability to express interest in discounts for some types of products or services or, you can generate a list of actions which will be saved to your My Actions list. We may use this information to serve relevant ads to you. We may send you promotional materials for products and services that may fulfil the actions in My Actions list or, for which you have explicitly indicated that you are interested in discounts.

Information Sharing and Disclosure

Aggregate Information

We may share aggregated information that does not include Personal Information and we may otherwise disclose Operational Information and Log Data with third parties for industry analysis, demographic profiling and other purposes. Any aggregated information shared in these contexts will not contain your Personal Information.

Service Providers

We may employ third party companies and individuals to facilitate our Service, to provide the Service on our behalf, to perform Site-related services (e.g., without limitation, maintenance services, database management, web analytics, sending emails, fraud detection services relating to the activity of 500Gallons users and improvement of the Site's features) or to assist us in analyzing how our Site and Service are used. These third parties may have access to your Personal Information; if they do, this access is only so that they may perform these tasks on our behalf and they are obligated not to disclose or use it for any other purpose. We may also provide Personal Information to our business partners or other trusted entities for the purpose of providing you with information on goods or services we believe will be of interest to you. You can, at any time, opt out of receiving such communications. Third party vendors, including Google, use cookies to serve advertisements based on a user’s prior visits to 500Gallons. We also use Google, as a third party vendor, to serve 500Gallons advertisements on other websites. You can disable these specific cookies that track prior visits for the sake of follow-up advertising by opting out at Google Privacy Ads.

We may disclose personally identifiable information collected about you in the following instances:

  1. Legal Action: We may disclose information about our users, including personally identifiable information;
    1. When requested by governmental or quasi-governmental authorities conducting an investigation;
    2. if required to do so by subpoena, court order or legal process;
    3. to verify or enforce compliance with the policies governing our Site and applicable laws; or
    4. to protect against misuse or unauthorized use of our Site. We also may disclose user information whenever we believe disclosure is necessary to limit our legal liability; to protect or defend our rights or property; or protect the safety, rights, or property of our users.
  2. Change in Control: 500Gallons may sell, transfer or otherwise share some or all of its assets, including your Personal Information, in connection with a merger, acquisition, reorganization or sale of assets or in the event of bankruptcy.


With your consent we may post your testimonial on the Site along with your name. If you want your testimonial removed please contact us at support {at} 500gallons {dot} com.

Forum and Blogs

If you post on our forum or blog your username and other information you include is displayed in your postings or comments, and is therefore available to the public. All of your activities in the public areas of the forum will be identifiable to your User ID, and other people can see your published content.


We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, we cannot guarantee its absolute security.


The Site is not directed to individuals under 18. We do not knowingly collect personally identifiable information from children under 13. If a parent or guardian becomes aware that his or her child has provided us with Personal Information without their consent, he or she should contact us at support {at} 500gallons {dot} com. If we become aware that a child under 13 has provided us with Personal Information, we will delete such information from our files.

Updating your Personal Information

To review and update your personal information to ensure it is accurate, contact us at support {at} 500gallons {dot} com or editing the relevant part of their profile.

Changes to Privacy Policy

We may update this privacy statement to reflect changes to our information practices. If we make any material changes we will notify you by email (sent to the e-mail address specified in your account) or by means of a notice on this Site prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.


If you have any questions about this Privacy Policy, please contact 500Gallons at support {at} 500gallons {dot} com.